We believe:

  • in the pursuit of company excellence over company size and usually in profit before turnover;
  • that doing the right thing is usually the most beneficial, in the long run;
  • that the needs of management teams and Boards grow and change during the growth of a company;


  • that investing is easy when compared to realising your investment;
  • that investing in the exploitation of IP requires specialist skills and offers the potential for extraordinary returns;
  • that understanding what to invest in, how to fund it and how to make money out of it are skills acquired by experience alone;
  • that governments and other stakeholders will invest in innovation if it stems from robust and results driven processes;
  • that investors/management should consider plan B from Day 1 and be in principle capable of deploying it;


  • that technology is an international market requiring international understanding, due-diligence and experience if you wish to succeed…. internationally;
  • that technology innovation, entrepreneurship and commercialisation can flourish alongside traditional academic research;
  • that success is driven by management as much if not more than by the quality of the technology.
  • that you should talk to potential customers / launch your beta type as soon as is practicable;

IP & patents:

  • that before an idea can be protected or developed, an appreciation of its market potential and route to commercialisation is required to ensure the correct steps are taken to maximise value and to avoid wasting valuable time and hard-earned cash;
  • that IP is a unique asset class and that whilst relatively easy to create, realising its full potential is usually complex;
  • that having lots of patents is costly and meaningless unless they are constantly reviewed for relevance;
  • that IP commercialisation processes should be tailored according to the academic institution (one size won’t fit all);
  • that creating IP is but a step toward innovation; it’s how you motivate staff to come forward with ideas, how you reward them and how you help them to develop the IP and themselves that separates success from failure;
  • that an organisations IP commercialisation ownership policies & processes must be transparent, freely available and generous to a fault if they are to motivate researchers and developers;

and finally:

  • that we have a duty to act responsibly and to show the highest levels of ethical and moral stewardship;